Massage is Used More Than Ever for Medical/Health Reasons

Results from the 13th annual consumer survey conducted by the American Massage Therapy Association® (AMTA®) indicate that 32 percent of Americans are seeking massage for medical and health
reasons, tying relaxation and stress reduction for the first time as the top reasons people get massages.

Additionally, 25 percent of Americans ages 35-44 have talked to their doctor or healthcare provider about massage therapy this year, compared to 14 percent in 2008. Of those who discussed massage therapy with their doctors, 52 percent say their doctor strongly recommended/encouraged them to get a massage. These survey results are announced in conjunction with National Massage Therapy
Awareness Week®, October 25-31.

A vast majority of Americans, 86 percent, agree that massage can be effective in reducing pain, and 85 percent agree that massage can be beneficial for
health and wellness. “Even with the ongoing economic crisis, people are not willing to compromise their health,” says Judy Stahl, AMTA president. “It’s a clear signal of massage’s value when those making less than $35,000 a year are the second most active income bracket getting massage therapy.”

For the second year in a row, the survey results showed that massage therapy use is fairly steady, despite the lagging economy. Thirty-two percent of stressed out Americans are getting massages to relieve their stress and 57 percent of Americans say they feel more stressed this year than last year, particularly among females (61 percent) and those ages 18-24 (66 percent).

“Consumers understand that massage therapy is essential to a healthy balance between stress and relaxation,” said Stahl. “We are pleased to see that consumers are prioritizing massage to help them through these difficult times.”